Sunday, September 20, 2015

Ch. 18- Social Media and Marketing

SheaMoisture understands the importance of interacting with their customers. Through the use of social media, SheaMoisture is able to listen to, build relationships with, and promote products to their customers. Fans of the brand are able to follow on Facebook, Twitter, Instagram, Pinterest, Google plus, and subscribe to SheaMoisture on YouTube. Consumers are even able to join an emailing list on SheaMoisture's website to get the latest news, tips, and offers. With an online presence, the company is able to keep their customers updated on all things SheaMoisture. 

 All of the company's social media is accessible on their website!

 Facebook: https://www.facebook.com/SheaMoisture
Twitter: https://twitter.com/sheamoisture
Instagram: https://instagram.com/sheamoisture4u/
Pinterest: https://www.pinterest.com/sheamoisture/
Google Plus: https://plus.google.com/+Sheamoisture/
YouTube: https://www.youtube.com/user/SheaMoisture4u

SheaMoisture realizes that facilitating conversations with customers is important, whether it be responding to a critique, or simply looking for feedback by "tweeting" and asking their followers to share their favorite products. 

 They also share whenever their products are being used on the red carpet, fashion shows, and other events. By uploading photos of celebrities and models wearing SheaMoisture products on social media, they're able to promote their items while creating new content for their online platforms. 

 On YouTube, SheaMoisture offers their followers video tutorials on how to apply and use their products. Not only does this offer customers tips on how to make best use of their favorite SheaMoisture products, but also helps with marketing these products as well. 

It's safe to say that online marketing is one of the most crucial components of a company's success. SheaMoisture does a fabulous job at staying connected with their loyal customers by engaging in conversation on twitter, updating frequently on Facebook, and even sharing tips through youtube and email. 
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