Ch. 1 - Overview of Marketing (Brief History and Mission Statement)

BRIEF HISTORY

Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four made handmade shea butter, African black soap, and other natural remedies, selling them in local villages to support her family. Her salves and soaps were soon sought after across the countryside - and four generations later, in the hands of her grandson Richelieu Dennis, her recipes and wisdom form the heart of SheaMoisture. Today, every one of their formulas harness the healing power of Shea Butter and the best of Mother Nature to nourish every member of your family, body and soul. Sofi Tucker was their grandmother and Shea Moisture is her legacy. SheaMoisture’s inspiring story and amazing products continue to flourish - natural is the new norm, and they’re proud to be eco-friendly and organic since 1912. The media has noticed, too: they've won accolades and awards from Allure, Natural Health, Prevention, Parents, Esquire, Life & Style, Essence, All You, Ebony, Healing Lifestyles & Spas, RealBeauty.com and Shecky’s.

INCLUSIVELY EXCLUSIVE

The best in personal care and beauty should not belong to the few. Our accessibility comes compromise-free.

MODERN WISDOM

Recipes handed down from a healer make for potent 21st century cures.

SENSORY SOLUTIONS

Potent salves stimulate, soothe, surprise and speak to all the senses.

CULTURES CULTIVATED

The best ingredients gathered from around the world and picked to complement perfectly.

MISSION STATEMENT

At SheaMoisture, our mission is multi-cultivated: To make better-for-you beauty, hair and skin care products with certified organic and natural ingredients, always be eco-friendly, cruelty-free, fair-trade. We give back the goodness by supporting charitable organizations and women in under-served communities globally, across the United States and in our local community.