Ch. 11- Developing and Managing Products

Introducing new products is important to sustain growth, increase revenue and profits, replace obsolete items and attract new customers. SheaMoisture understands the importance of this, so it isn't a surprise that the company went from just selling soap, hair and skin preparations, and shea butter to selling hair styling products, hair dye, hair treatments, body butter, body wash, body polish, aftershave, cosmetics, body scrubs and more. The introduction of new product lines that the firm has not previously offered allow it to enter an established market. This helps companies like SheaMoisture to expand and increase profits. Considering that SheaMoisture sells beauty products, it may be a little more difficult to be innovative when creating things that are sold by thousands of different companies. This is why SheaMoisture stays true to their vision of making natural, cruelty-free beauty products, no matter what it is that they're selling- from soaps to hair dyes. Luckily for SheaMoisture, since their products are beauty related, it is easier for consumers to try the products, and the degree of difficulty involved in understanding and using the products is low.

 As a consumer and customer of SheaMoisture products, I can say that all of my experiences after purchasing when smoothly and surprise-free. I was able to try their soaps, body washes, lotions and more and have the needs that led me to buy those products satisfied. This goes to show that "trialability" is important to consider when marketing a product, especially when its a new one.