For a long time, the needs of women with curly and kinky hair weren't being fulfilled by the majority of beauty brands. The neglect of these needs amongst generic beauty brands is something that the people at SheaMoisture took notice of. They understood that women came in all shapes and sizes, from different places and cultures, and also have unique responsibilities when it comes to caring for their hair. Taking all of this into account, they introduced a fraction of their haircare and products meant for maintaining beautiful kinky and curly hair.
SheaMoisture's Coconut & Hibiscus Curl Enhancing Smoothie is one of the company's most highly rated consumer products. It is part of the Coconut & Hibiscus product line, and caters to women who are looking to enhance or maintain healthy and beautiful curls while avoiding the damage other products that contain chemicals might create.
In this simple advertisement, SheaMoisture showcases the different hair types in which their products might be put to use on. Not only do they display kinky, curly, wavy, and straight hair but they also give the message that being natural is being yourself and promote some of the product lines they sell that can help women achieve that.
Through the use of product lines, SheaMoisture is able to sell many items at once. A lot of consumers are willing to buy a whole line of products, especially if they've had a good experience with one specific product from that line. They've also been successful at creating new product lines, such as their Men's Shave line, which targeted a whole new set of consumers for the company. Through this, SheaMoisture is able to keep sales coming while catering to the needs of their demographically diverse customers.
No comments:
Post a Comment